Bacus, D.M.A. and Narsico, P.G. (2026) “Complementary Roles of Brand Familiarity and Brand Differentiability in BIM Software Purchase Decisions Among Selected Architectural and Construction Firms”, International Journal of Multidisciplinary: Applied Business and Education Research, 7(10), pp. 4504–4519. doi:10.11594/ijmaber.07.10.18.