Acosta, A. R. .; Del Rosario, A. M. J. .; Guevara, S. K. D. .; Salazar, J. K. R. .; Arcinas, M. M. Stardom and Spending: Correlating the Influence of Celebrity-Based Product Placements in ABS-CBN Films on Fan-Consumer Purchasing Intentions and Behaviors. Int. J. Multidiscip. Appl. Bus. Edu. Res. 2025, 6 (4), 1758-1770. https://doi.org/10.11594/ijmaber.06.04.16.