Gonzales, H.N.V. et al. 2026. The Influence of Psychological Triggers, Content Engagement, and Self-Regulation on the Relationship Between Social Media Ads and Impulsive Buying. International Journal of Multidisciplinary: Applied Business and Education Research. 7, 5 (May 2026), 2228–2245. DOI:https://doi.org/10.11594/ijmaber.07.05.28.